Privacy Policy

Last updated: 8 November 2026

This policy explains how MR DIGITAL VENTURES LTD (“we”, “us”) collects and uses personal data when you play Ludo Bloom on iOS or Android or visit ludobloom.app. We are the data controller. We are a company registered in England and Wales and we follow the UK GDPR, the Data Protection Act 2018 and, where they apply, the EU GDPR and US state privacy laws.

1. What we collect

Data	When	Why
Player ID (a random identifier we create), display name, avatar, country/region you choose	When you first open the game, including as a guest	To run your account, show you to other players and save progress
Email address and name from Apple, Google or Facebook	Only if you choose “Login” with that provider	To let you sign in on another device and recover your account
Game Center or Google Play Games player ID	If you are signed in to those services on your device	Leaderboards and achievements
Gameplay data: matches, moves, dice results, wins, levels, coins, gems, items owned, win streaks	While you play	To run matches fairly, show your stats and prevent cheating
Purchase records: product, price, transaction ID, date	When you buy something in the game	To deliver what you bought, handle refunds and keep financial records. Payment card details are handled by Apple or Google and are never sent to us
Quick chat and emoji you send in a match	During online matches	To show them to the other players and to handle reports of abuse
Push notification token	If you allow notifications	To tell you when it is your turn or a reward is ready
Device and app information (model, operating system, app version, language, approximate location from IP address), crash and error logs	Automatically	To keep the game working, fix bugs and stop abuse
Advertising identifier (IDFA on iOS, Advertising ID on Android)	Only for ads, and on iOS only if you allow tracking	To show ads, limit how often you see them and measure them

We do not collect your contacts, photos, precise location or microphone audio.

2. Our legal bases

We use your data to perform our contract with you (running the game and delivering purchases), for our legitimate interests (security, fair play, fixing bugs, improving the game), with your consent (personalised ads, push notifications, optional sign-in) and to meet legal obligations (tax and accounting records). You can withdraw consent at any time in the game’s Settings or your device settings.

3. Advertising

Ludo Bloom shows ads through Google AdMob. When you first open the game we ask for your consent using Google’s consent tool (in the UK, EEA and Switzerland) and, on iOS, Apple’s App Tracking Transparency prompt. If you say no, you will still see ads, but they will not be personalised. You can change your choice at any time from Settings → Privacy in the game. Google’s use of data is described at policies.google.com/technologies/partner-sites.

4. Who we share data with

We do not sell your personal data. We share it only with service providers who process it for us under contract:

Supabase – our database, login and game servers (hosted in the EU, Ireland).
Apple and Google – app stores, payments, Sign in with Apple, Google Sign-In, Game Center, Google Play Games, and push notifications (Firebase Cloud Messaging).
Expo – delivery of push notifications.
Google AdMob – advertising, as described above.
Meta (Facebook) – only if you choose to log in with Facebook.

Other players see your display name, avatar, level, country flag, stats and the quick chat you send. We may also disclose data if the law requires it or to protect our users and services.

5. International transfers

Some providers process data outside the UK, for example in the United States. Where they do, we rely on the UK International Data Transfer Addendum, the EU Standard Contractual Clauses or the UK–US data bridge.

6. How long we keep it

We keep your account data while your account is active. If you delete your account we delete or anonymise your personal data within 30 days, except purchase records, which we must keep for up to 6 years for tax purposes. Guest accounts that have not been opened for 24 months are deleted. Server logs are kept for up to 90 days.

7. Your rights

You can ask to access, correct, delete or export your data, object to or restrict how we use it, and withdraw consent. You can download your data and delete your account yourself in the game under Settings → Account, or email us. We reply within one month. If you are unhappy with our answer, you can complain to the UK Information Commissioner’s Office at ico.org.uk or your local data protection authority.

US residents: we do not sell or “share” personal information for cross-context behavioural advertising except through personalised ads you can turn off in Settings → Privacy.

8. Children

Ludo Bloom is a general-audience game and is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has given us personal data, email us and we will delete it.

9. Security

Data is encrypted in transit, access to our database is restricted by role and row-level rules, and game results are decided on our servers. No system is perfectly secure, so please tell us at once if you think your account has been misused.

10. Third-party services

Apple, Google, Meta, Expo and other providers process data under their own privacy policies and are responsible for their own practices. We are not responsible for how third parties you choose to connect with (for example by logging in with them) use your data.

11. Changes

If we change this policy we will update the date at the top, and we will tell you in the game if the change is significant.